Our Approach

Reaching For Stars, Feet On the Ground

You can’t be successful in this industry unless you have and maintain solid relationships with the media. And you can’t have those relationships unless you respect the craft of PR and the pressures of journalism. Our success is built upon the philosophy that you have to have conversations with the influencer community to better serve their needs. A real dialogue, not a one-way request, is the best means to attain the goals of our clients.

Sounds pretty simple, doesn’t it?

When Caryn and Margit founded OutCast, they asked themselves the simple question: how can you advise clients on a media relations strategy unless you are actually involved with the media on a daily basis? The answer is simple: everyone talks to the media. Everyone at OutCast pitches the press – partners, VPs, directors – because we believe that you cannot separate strategy from execution.

With that in mind, OutCast prides itself on having everyone involved in day-to-day media relations. So reporters know they can rely on an experienced PR practitioner who understands what they need (and how quickly they need it). So clients know they can speak with anyone on their team at any time, and come to rely on direct access to any and all members of their team. Finally, the OutCasts that are relatively new to the industry get to watch and learn from some of the best PR practitioners in the world.

We think the results speak for themselves.