OutCast in the News

Kara Visits the OutCast Communications Annual Party
All Things Digital , June 6, 2008
Read the complete article here.

Midsize PR Agency of the Year 2008
PR Week, March 6, 2008
OutCast had a big year in 2007, celebrating its 10th anniversary, winning business from big brands, and expanding its capabilities. Fueled by employees' desire to work with clients that are leaders in their space, OutCast pursued a new business "wish list" - which included Amazon Digital, Clinique, Facebook, Mozilla, NVIDIA, and Ubisoft - and won. Read the complete article here.

  • Xerox corporate taps OutCast
    PR Week, February 29, 2008
    Xerox has hired OutCast Communications to handle its corporate PR following a competitive review. Read the complete article here.
  • Mozilla selects OutCast
    PR Week, June 27, 2007
    Mozilla has hired OutCast Communications as its AOR following a competitive bid. Read the complete article here.
  • Conducting press relations in the age of online search
    PR Week, August 29, 2005
    Thanks to the web, the media have more access to information than ever, forcing companies to walk the fine line between privacy and transparency. Read the complete article here.
  • Analysis: More small firms winning tech companies' business
    PR Week, October 4, 2004
    That thud heard in July was jaws dropping everywhere over the news that, after nearly a decade with global powerhouse Porter Novelli, EMC had selected OutCast Communications - a 30-person, one-office outfit - as its new US agency of record. Information-storage company EMC was the latest key win for San Francisco-based OutCast, following TiVo's corporate account and Dell's enterprise business. Read the complete article here [subscription required].
  • Novelli out as EMC's agency, OutCast on board
    Boston Business Journal, August 4, 2004
    EMC Corp. replaced Porter Novelli as its public relations agency with San Francisco-based OutCast Communications. Read the complete article here.
  • EMC CORPORATION NAMES OUTCAST COMMUNICATIONS AS PUBLIC RELATIONS AGENCY OF RECORD
    Award-Winning PR Agency Teams with EMC to Help Deliver Vision for Information Lifecycle Management
    San Francisco – August 3, 2004 – OutCast Communications, a rising star on the technology PR agency scene since its founding in 1997, today announced that EMC Corporation, the world leader in information storage and management, has selected OutCast as the company’s public relations agency of record. Read the complete release here.
  • Why public relations can make or break a new product launch
    PDMA, January 2004
    “PR played a major role for the winner for the best hi-tech campaign. The winner was OutCast Communications along with Good Technology. They won for Good Technology’s enterprise solution which provides a desktop-like experience from a mobile device. This device enables two-way communication for messaging and information access for handheld devices.” Read the complete article here.
  • Profile: OutCast rises on foundation of partners' friendship
    PR Week, July 28 2003
    “If you're judged by the company you keep, then what's to be made of OutCast Communications? Cofounders Caryn Marooney and Margit Wennmachers have rubbed shoulders with John Doerr, Arnold Schwarzenegger, and the Dalai Lama. But their story isn't all venture capitalists, action-film stars, and spiritual leaders. For Wennmachers and Marooney, it's building strong, lasting relationships with clients and the press. That ability is what brought them together in the first place, and has kept them going.” Read the complete article here. [subscription required]
  • Workinpr.com PR Executive Insights
    January 2003
    Read the complete interview with co-founders Caryn Marooney and Margit Wennmachers here.